|Image via Google Images|
I've never experienced the crazy release of a designer x affordable fashion line. All of the previous H&M crazes? I was never there. Target only recently opened it's doors in Canada, and this was our first taste at a designer x Target collab. My sister and I had both seen the collection online, but didn't fall in love with anything. Either way, we thought it would be fun to check it out.
We arrived at the Overlea location at about 7:30am (Target's doors open at 8), and there was a line that was already wrapped around the side of the building. About 10minutes before opening their doors, a Target employee came out to announce where the products were located, and advised that the shoppers please be civil and fair when selecting products. Foolishly, this particular location decided to allow the ENTIRE LINE OF SHOPPERS into the store at once. Fools.
|Toronto shopppers waiting for the 3.1 Phillip Lim for Target release at the Overlea Blvd location.|
As expected from a crowd of fashion-hungry Torontonians: There was running; there was pushing; there was grabbing. By 8:05a.m. clothing racks were empty.
|Toronto shoppers crowding around emptying racks of 3.1 Phillip Lim for Target collection.|
My sister and I systematically split up: she to mens, and I to womens. She told me about a lady who got their first and shamelessly took an arm full of men's bags and left. Shortly after this, word circulated around the store that checkout was only allowing for each customer to leave with TWO handbags HAHAHA. Omg. Really, Target? They should have been more prepared.
|The only tiny space designated for the 3.1 Phillip Lim for Target womenswear collection at the Overlea Blvd location. No 3.1 Phillip Lim signage in sight was a bit of a disappointment. Also: the crowd.|
We scaled ourselves back and calmly perused the store, seeing what others had managed to pick up. As we were casually browsing what was left of the menswear, we found some abandoned Grab and Go sleep sets (spoiler alert: this was the only thing I bought from the collection haha).
|Cute 3.1 Phillip Lim for Target Grab & Go camisole and tap pants.|
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|3.1 Phillip Lim for Target 'Grab & Go' comes in a convenient little pouch. Retail: $29.99 CAD.|
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